3,000 Products Competed for Top Specialty Food Association Award
At the recently concluded sofi™ Awards, hosted by the Specialty Food Association™, Portland company The Tao of Tea was awarded Best New Product in the Hot Beverage category. The product selected was Oregon Mint & Tulsi, an organic herbal beverage packaged in 15 count boxes of biodegradable pyramid sachets.
The sofis, which stands for Specialty Outstanding Food Innovation, is considered a top honor in the specialty food industry. The Tao of Tea was one of 154 Winners selected by a national panel of 62 specialty food experts from 3,000 entries across 39 categories. Every entry is carefully judged on taste, ingredient quality, and innovation.
In December, The Tao of Tea launched its first line of quality, organic tea sachets—a new step after a long history of offering loose leaf teas. Oregon Mint & Tulsi is one of 10 new products being offered. The sachet line has had a positive response as it has made its way to customers and retailers in Northern California and the Pacific Northwest.
“We’ve been excited to take all we’ve learned from our years selecting high quality teas and apply it to making a really diverse, delicious line of organic tea bags,” said owner Veerinder Chawla. “It is a wonderful thing to see the response and to be recognized by the sofi Awards.”
The Tao of Tea is now planning to embark on a national distribution campaign and is in the process of finding specialty food brokers and distribution across the country. They will be showing their product at the Summer Fancy Food Show in New York in late June.
Questions about the new product line can be directed to firstname.lastname@example.org / 503.736.0198.
Specialty Food Association Media Contact: email@example.com / 646-878-0130.